Metricool
Social Media4.6 / 5.0
Rating
410
Reviews
Freemium
Pricing
Yes
Free Trial
Social Media
Category
Overview
Metricool is a social media planning, analytics, and automation platform for Instagram, Facebook, YouTube, TikTok, Pinterest, LinkedIn, Threads, Bluesky, and Google Business Profile. Real estate agents can plan posts, track competitors, manage comments, analyze video performance, and report social growth from one dashboard instead of jumping between apps.
Our Verdict
Recommended if
- You are a solo agent or small team on a budget
- You want to test before committing
- You want a highly rated tool by real estate professionals
- You need a comprehensive feature set
Not recommended if
- ✕You need advanced features only available on paid plans
Best alternative: Buffer (4.5/5) — buffer is a simpler, affordable social media management tool for real estate agents.
We earn a commission if you purchase through our links, at no extra cost to you.
Key Features
Pricing Plans
Free
Free (1 brand, 20 posts/month)
Starter
Starter from $25/mo
Professional
Advanced from $67/mo
Enterprise
Custom plans available
Pros
- Strong all-in-one analytics plus scheduling workflow
- Useful for agents managing Instagram, Facebook, YouTube, and Google Business Profile together
- Free plan is enough to test a small real estate brand
- Competitor tracking helps agents benchmark local market visibility
Cons
- LinkedIn and X access require paid plan or add-on in some cases
- Free plan post scheduling limit is low for active agents
- Advanced reporting and API features require higher plans
User Reviews
4.6
410 reviews
Frequently Asked Questions
Use Cases for Real Estate Agents
How real estate professionals use Metricool in their daily workflow
Plan Instagram Reels, Facebook posts, YouTube Shorts, and Google Business Profile updates from one real estate content calendar
Track which listing videos, market updates, and neighborhood posts drive the most engagement across channels
Monitor competitor social accounts in your local market and turn winning content patterns into your own posting plan
Alternatives
See AllBest Alternatives
On This Page
Quick Actions
Quick Info
Category
Social Media
Rating
4.6 / 5.0
Pricing
Freemium
Free Trial
Yes
Reviewed by Realty AI Hub Editorial Team
Independent public-source software research
We research official product pages, pricing, documentation, public feedback, and real estate workflows to explain who each tool fits, where it falls short, and what to compare next. Product features and pricing can change, so verify important details with the vendor before purchasing.
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