CRM

Follow Up Boss is a real estate lead management and communication platform that ensures no lead falls through the cracks. It aggregates leads from all sources, assigns them to the right agent, and automates follow-up sequences to convert more leads into clients.

HubSpot Marketing Hub empowers real estate agents with email marketing, social media management, SEO tools, and analytics to attract leads and nurture client relationships. Its AI-powered features automate campaigns and deliver personalized content to prospects.

HubSpot CRM is the leading all-in-one real estate CRM platform for agents and brokerages who rely on inbound lead generation, email automation, and pipeline management. Its free tier makes it one of the most accessible CRMs for solo agents, while the Professional plan adds powerful marketing automation, AI-powered lead scoring, and custom reporting that growing teams need. HubSpot works particularly well for real estate professionals who generate leads through landing pages, IDX websites, and content marketing. For agents who prefer a lightweight pipeline-focused CRM, consider comparing HubSpot vs Pipedrive. Larger brokerages needing advanced customization may prefer HubSpot vs Salesforce. Budget-conscious small teams often evaluate HubSpot vs Zoho CRM before committing.

Chime CRM is an AI-powered real estate CRM designed to help agents convert more leads with predictive lead scoring, smart follow-up reminders, and automated communication sequences. Our detailed Chime CRM review covers pricing (Core $89/mo, Pro $139/mo, Enterprise Custom), features, pros and cons, and how it compares to alternatives like Follow Up Boss, BoomTown, and LionDesk. Chime CRM offers a free trial — see if it is the right CRM for your real estate team in 2026.

PropertyBase is a real estate CRM and marketing platform designed specifically for agents and brokers. It combines IDX website integration, lead capture, automated drip campaigns, and transaction management in a single purpose-built solution.

Pipedrive is a sales-focused CRM built for solo agents and small real estate teams who prioritize visual pipeline management over complex marketing automation. Its drag-and-drop deal stages make it easy to track every transaction from first contact to closing, while AI-powered activity reminders ensure no lead falls through the cracks. Pipedrive excels for agents who want a lightweight, affordable CRM that gets out of their way — unlike HubSpot or Salesforce, which bundle marketing automation that many agents never use. For teams that need built-in email marketing and CMS, compare Pipedrive vs HubSpot. Smaller brokerages on a budget should also evaluate Pipedrive vs Zoho CRM for pricing flexibility.

Salesforce is the world's leading CRM platform, offering real estate brokerages enterprise-grade tools for lead management, analytics, marketing automation, and client relationship building. Its AppExchange marketplace has hundreds of real estate-specific add-ons.

Knock is a purpose-built CRM for real estate teams that combines lead management, automated workflows, and team collaboration tools. Its AI features help agents prioritize leads, automate follow-ups, and track team performance with real-time dashboards.

Propertybase Go is a mobile-first CRM for real estate agents that brings lead management, transaction tracking, and client communication into a single app. Its AI features include predictive lead scoring, smart follow-up reminders, and automated activity logging.

LionDesk is a real estate CRM and marketing platform that helps agents manage contacts, automate follow-ups, and close more deals. It features AI-powered predictive analytics to identify hot leads and recommends the best next actions to convert them.

Salesforce Sales Cloud is an enterprise-grade CRM platform that helps real estate brokerages manage leads, track deals, forecast revenue, and automate sales processes. Its powerful analytics and AI-powered Einstein features provide deep insights into sales performance.

Freshsales by Freshworks is an AI-powered CRM that helps real estate agents manage leads, track deals, and automate follow-ups. Its built-in phone, email, and AI lead scoring provide a complete sales engagement platform.