Pipedrive

Pipedrive

CRM
4.4(3,800 reviews)
PaidFree Trial
Best for:Growing Teams & EnterprisesTry Before You BuyLead Generation

4.4 / 5.0

Rating

3,800

Reviews

Paid

Pricing

Yes

Free Trial

CRM

Category

Last Updated: July 2026Reviewed by: Realty AI Hub Editorial Team
Reviewed using:Official websitePricing pageProduct documentationPublic user reviews

Overview

Pipedrive is a sales-focused CRM built for solo agents and small real estate teams who prioritize visual pipeline management over complex marketing automation. Its drag-and-drop deal stages make it easy to track every transaction from first contact to closing, while AI-powered activity reminders ensure no lead falls through the cracks. Pipedrive excels for agents who want a lightweight, affordable CRM that gets out of their way — unlike HubSpot or Salesforce, which bundle marketing automation that many agents never use. For teams that need built-in email marketing and CMS, compare Pipedrive vs HubSpot. Smaller brokerages on a budget should also evaluate Pipedrive vs Zoho CRM for pricing flexibility.

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Our Verdict

4.4/5.0
|3,800 reviews|Starting at $14.90/mo

Recommended if

  • You need enterprise-grade features and support
  • You want to test before committing
  • You want a highly rated tool by real estate professionals
  • You need a comprehensive feature set

Not recommended if

  • You are a solo agent looking for a free solution

Best alternative: Follow Up Boss (4.6/5) — follow up boss is a real estate lead management and communication platform that ensures no lead falls through the cracks.

We earn a commission if you purchase through our links, at no extra cost to you.

Key Features

Visual sales pipeline management with drag-and-drop deal stages
AI-powered activity reminders and follow-up automation
Email sync with two-way tracking and open notifications
Customizable dashboards with real-time sales forecasting
Lead capture web forms that auto-create contacts in CRM
Mobile app for iOS and Android with full pipeline access
Workflow automation for recurring tasks and email sequences
Call logging and recording integration with VOIP providers

Pricing Plans

Starter

$14.90/mo

Popular

Professional

$49.90/mo

Enterprise

$99.90/mo

Pros

  • Most intuitive pipeline visualization for tracking real estate deals
  • Affordable pricing starting at $14.90/mo — lowest among top real estate CRMs
  • Strong API and 300+ third-party integrations including Zapier and Mailchimp
  • AI sales assistant suggests next actions based on deal stage

Cons

  • Limited built-in marketing automation compared to HubSpot — email sequences require third-party tools
  • No native real estate MLS integration or IDX features
  • Advanced reporting and workflow automation require Professional plan ($49.90/mo)

User Reviews

4.4

3,800 reviews

5
50%
4
30%
3
12%
2
5%
1
3%

Frequently Asked Questions

Use Cases for Real Estate Agents

How real estate professionals use Pipedrive in their daily workflow

1

Track buyer pipelines through each stage — inquiry, tour, offer, negotiation, closing — with visual deal cards

2

Set automated activity reminders for open house follow-ups, contract deadlines, and client check-ins

3

Sync every email and call with a lead to maintain complete communication history without manual logging

4

Qualify leads faster with AI-suggested next actions based on past successful deal patterns

Alternatives

See All
Compare Pipedrive vs Follow Up Boss

On This Page

Quick Info

Category

CRM

Rating

4.4 / 5.0

Pricing

Paid

Free Trial

Yes

RH

Reviewed by Realty AI Hub Editorial Team

Independent AI Tool Research

Our editorial team independently researches and evaluates each AI tool featured on Realty AI Hub. We test products thoroughly, analyze user feedback, and provide unbiased assessments to help real estate professionals make informed decisions.

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